July 2023 - 24pages

Title: Harnessing the Power of AI in Marketing and PR: Best Practises and Case Studies

In today’s dynamic and competitive digital landscape, the transformative impact of Artificial Intelligence (AI) is reshaping the marketing and public relations (PR) landscape. This article explores the immense potential of AI solutions in revolutionising marketing and PR practices and highlights real-world case studies that showcase their effectiveness. By leveraging the power of AI, businesses can …

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AI SKILLS TRAINING: BRIDGING THE GAP BETWEEN SMES AND AI ADOPTION

In our previous article, “Demystifying AI: How SMEs Can Embrace AI Technologies,” we explored the immense potential of AI for small and medium-sized enterprises (SMEs) and how it can revolutionise business operations. Today, we delve deeper into the importance of AI adoption and why AI skills training is a crucial step for SMEs to harness …

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DEMYSTIFYING AI: How SMEs Can Embrace AI Technologies

For some of us, the first time we heard the word AI used was in science fiction movies, where the term AI was used to connote robotic elements that would solve all our problems but eventually run us out of jobs. The sci-fi movies were both right and wrong. Yes, they can solve many of …

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THE ROLE OF AI IN BUSINESS GROWTH: OPPORTUNITIES AND CHALLENGES

In today’s fast-paced and technology-driven world, businesses face numerous challenges and opportunities. Companies need to harness the power of emerging technologies to stay competitive and thrive in this dynamic environment. One such technology that has gained immense prominence is artificial intelligence (AI). Artificial intelligence refers to the capability of computer systems to perform tasks that …

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