AI

THE ROLE OF AI IN BUSINESS GROWTH: OPPORTUNITIES AND CHALLENGES

In today’s fast-paced and technology-driven world, businesses face numerous challenges and opportunities. Companies need to harness the power of emerging technologies to stay competitive and thrive in this dynamic environment. One such technology that has gained immense prominence is artificial intelligence (AI). Artificial intelligence refers to the capability of computer systems to perform tasks that …

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Graphic representation of the letters 'AI,' symbolising AI for marketing.

HOW TO USE AI FOR MARKETING

Once upon a time, if you had approached a marketer while they were huddled over their newspaper ads and proclaimed that devices equipped with AI would soon be their secret weapon for generating leads and boosting revenues, they would have laughed and accused you of practising witchcraft. But oh, how the tides have turned! Today, …

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